TogetherCare website

Project Description

TogetherCare wanted to take a new approach to high needs elderly housing. Introduced to them was a marketing concept called the 85:15 approach. This is a proven formula that says introducing new concepts are best accepted when combined with traditional concepts in a 85% traditional : 15% new. The website and brand image were created to be relatable, warm and friendly. Rich visuals were chosen and paired with tailored copy to speak with families and industry partners alike.

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