Project Description

Sanga Yoga wanted to share a gift with their customers and followers. It was winter holiday season and they wanted something yoga related that was relevant. The concept developed paired a similar practice from east and west. In western culture we took the idea of the New Years resolution and from Yoga, the SanKalpa — a simple internally repeatable message or goal we want to achieve. The result was a poster SanKalpa paired with a meditation video that guides viewers in creating their own SanKalpa and putting it into practice.


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© 2013