Spamming is getting old. The feedback loop is taking hold. We’ve watched for decades as companies have sold an idealized world to their customers. But the fantasy is over. Today, the fantasy is the reality. As consumers, we actively participate in the visions created by advertisers. We use and and then respond to the product creators. We tell each other what we think. If a product offers a certain lifestyle that we associate with, we let people know. This new world revolves around “inbound marketing”. It’s one of the greatest revolutions of the modern world, did you notice?